Elon Musk is trending on X (formerly Twitter) today, and for the first time in a long time, it’s for something positive.
This morning, Desmond Oris and a number of his friends were greeted with credit alerts from Twitter. The group of influencers, also X Premium users, each received payments of between $251 and $500 for being active on the platform. These payments, which make up X’s Ads Revenue Sharing programme for creators globally are a part of Musk’s strategy to encourage subscriptions to X Premium by sharing income made from advertising with the creators. The criteria for eligibility include being subscribed to X Premium, and having a minimum of 500 followers and at least 15 million impressions on cumulative posts within the past three months.
Oris, who started on his influencer path in June 2022, didn’t expect much from the Ads Revenue Sharing programme at first. “A lot of us just signed up for the sake of signing up, and lowkey thought Musk was just talking,” he said. Musk announced the Ad revenue-sharing programme for creators in February 2023 amidst his campaign to get more people to sign up for Twitter Blue. The company sent out the first round of payments for eligible accounts in July before opening up registration to more people. Four days ago, the company’s support account apologised for delayed payments as their system received more registrations than they had anticipated. However, it seems that all that has been sorted, as numerous users globally have taken to the app to share screenshots of their payments from the platform.